About GooGaia

We are on a mission to help new and modern parents feel calmer, more informed, and more supported during the beautiful chaos of early parenthood.

Gentle & Calm

Parenthood is overwhelming enough. Our content and tools are designed to reduce anxiety, not add to it.

Intelligent

We believe in evidence-based information presented in a way that respects your intelligence.

Trustworthy

We only recommend products and tools we would use for our own families. No fluff.

Sustainable

Our StarBorn trees are made from 100% organic cotton, kindly to the planet and your baby's skin.

Community First

We are building a village. A safe, judgment-free zone where all parents are welcome.

Baby Led

Following the child's natural pace in everything we do, from feeding to app design.

GooGaia was born out of a late-night realization. As new parents ourselves, scrolling through endless forums and conflicting advice at 3 AM, we realized something was missing.

We wanted a place that felt like a deep breath. A place where we could find tools that actually worked, products that were beautiful and safe, and advice that didn't make us feel like we were doing everything wrong.

So we built it. GooGaia is a combination of "Goo" (the universal language of babies) and "Gaia" (earth/mother), symbolizing the grounded, natural connection between parent and child.

Welcome to the family.